v i t a i v i c i c is a creative studio where blooming flowers are transferred on the fabric and timeless garments are designed for conscious individuals who care about the nature. Founded by Vita Ivičič, an artistic force behind the brand. Growing up surrounded with fields and forest while helping on a small family farm her fondness and fascination towards nature has been growing ever since.

Exploring gardens, fields, forests looking for plants and flowers in their full bloom is part of Vita’s life. She is in constant search to find her place and meaning in a fast paced and superficial world we are currently living in. By taking her time to make and dye the cloth herself, buy it from small independent mills, use antique fabric she finds on flea markets she acknowledges craftsmen and gives additional meaning to her garments. 

One of most beloved and signature technique she is working with is botanical printing, for which she won award for the most innovative and experimental collection at International Lab of Mittelmoda fashion competition in 2017 in Milan, Italy.

As trained textile designer she puts a great deal of attention into materials and fabrics her clothes are made of and is countiniously looking for rare textiles and techniques of making fabric. From Japanese Kibisu silk to completely handmade Slovenian and Croatian antique linen, some of which is more than hundred years old and was “lost” in attics for decades. Many pieces are hand-knitted or hand-woven.

Her aim is to create garments which last for a long period of time, are passed from generation to generation and have exclusive and personal meaning to the owner. 

After completing Textile Design degree at Chelsea College of Art & Design and Central Saint Martins in London she returned back to Slovenia where she is now living and creating.
vita ivicic designer flax linen

To breath the fresh air and feeling sun rays touching my skin while walking on the blooming field, collecting flowers for my work. 

Being in the forest looking for plants I can use, while birds are tweeting. 

By myself in the wilderness, fulfilled and eager to create new botanical prints, dye new shades all to create garments with this feeling of freedom, greatness and fragility of nature. For future owners to feel what I am feeling.

Working with nature and for the nature. 

I feel privileged and humble. Thankful.